First of all: retool is a fantastic piece of software and I like everything about the software including this community.
I don't want to blame anyone and I know, pricing is one of the hardest parts in most companies. So I am describing (mostly) just my situation.
And of course the Marie Antonette comparison is more attention bait (by the way, she said brioche, not cake) and the word „greediness“ never really fits when it comes to companies.
But on the other hand:
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After this pricing change (as a backend developer) I can effectively throw away all my retool experience, because no one is willing to pay the (now effectively required) business plan.
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Most of my customers use for example Notion the whole day ($7 per seat) but they use retool only once a day maybe only once a week. ($15 per seat!)
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After starting retool I did deprecate my own admin tool, and it made sense with the team plan, but not after prices effectively tripled!
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In fact users don’t really care if they open my admin tool or retool. The only one who cares is me, getting more productive. And I would happily pay a higher price for the gained productivity, but not through user licenses which is like a tax on my work as a developer. Which could be ok, but not on this level.
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And what really scared me, was that you simply opened up user access so suddenly everyone could not just edit apps (potentially destroying them) but also gained (easy) access to seriously risky admin apps that were never meant for them.
Some customers will now also try to do more account sharing, which might be the biggest threat to your new pricing model. So in the end you might gain nothing except a worse user experience ...
I don’t know what you are planning, but for me as a developer retool doesn’t make sense anymore, simply because I can’t convince any of (my) typical customers. And I also can’t bear the responsibility, now that everyone can do everything with corporate databases using the team plan. In fact the team plan currently makes no more sense at all.
I will have to revive my own admin app, will use those newish server side database features with react and done. Actually this gives me possibilities that are even far superior to any plan you might offer!
… and I even remember me thinking in the beginning: „Wait, that’s cheap, too cheap. Be careful, they might try to lock you in“.
Yeah. At least in my situation - and I cannot speak for others: That’s exactly what happened. Not because of shutting down the service (like Airplane) but because of a "minor change" to our pricing plan.
And now the worst case is taking place, exactly as you described it: I now have „30 days to rebuild all of my apps“ …
Update: Funny. So one of my customers just asked: „Do we really need that staging thing?“ Me: „Not necessarily“. Him: „Nice. So lets downgrade to the free plan.“