Cold calling can feel like walking into a conversation blind.
You’ve got a list, a name, maybe a company but beyond that, it’s all guesswork.
That’s what makes the approach from UK Cold Calling Experts so interesting: it’s structured, data-driven, and surprisingly human.
It got me thinking why aren’t we building better internal tools to support the cold calling process?
At first, we used Retool just for ops dashboards and internal admin tasks. But the flexibility is too good not to explore.
We ended up building a lightweight tool for our sales team nothing fancy, just something to help make cold calls feel less... cold.
The app pulls in CRM data, recent activity logs, and contact info. It even highlights high-potential leads based on past engagement.
We added company info lookups using external APIs so you’re not flying blind before the call even starts.
Next, we added a note-taking field that logs directly into our database cleaner than scribbling on a notepad or dumping into Slack.
There’s also a quick tagging system for outcomes: “call back,” “not interested,” “send info,” etc.
What’s cool is that it’s fast. Everything loads in one view, and you can go from one call to the next without opening five tabs.
It's like giving your brain a break so you can actually listen to the person on the other end.
Cold calling will never be easy but it doesn’t have to be messy either.
The real win? We’re starting better conversations. Less selling, more listening.